This May, suppliers are honoring Travel Advisor Appreciation Month with a range of incentives, giveaways and recognition programs. Centered around Global Travel Advisor Day on May 6, the industrywide celebration highlights the crucial role advisors play in shaping seamless travel experiences — while giving them new opportunities to earn rewards, deepen product knowledge and grow their businesses.
Editor's note: This story was last updated on May 19, 2026.
Air Tahiti Nui
In celebration of Travel Advisor Appreciation Month, Air Tahiti Nui is giving advisors a chance to win a trip to French Polynesia through its new incentive program. The prize includes roundtrip airfare, a seven-night cruise from Windstar, transfers and a day room sponsored by Tahiti Tourisme. Advisors can enter the sweepstakes by booking roundtrip fares from May 1-31 through the Nui Hub platform. More points can be earned by booking longer flights in higher-class seats.
ALG Vacations
ALG Vacations is kicking off Travel Advisor Appreciation Month 2026 with its Great Getaway Savings Event, offering up to $950 in savings through a mix of instant discounts, promo codes and air credits. Advisors can also earn entries toward more than 50 prizes through a tiered booking incentive structure, including destination experiences and a grand prize Best of ALGV getaway.
Additional perks include bonus commission of up to 6% on select Mexico properties when combined with the Get Paid to Upgrade program. ALGV is also offering Double Elite Production on bookings to Mexico, Hawaii and the Caribbean made through May 31. Throughout the month, ALGV will host its “Watch It Wednesday” virtual series, featuring educational sessions, Facebook Live prize giveaways on May 13 and a Day of Service initiative on May 2.
To further incentivize sales, the points advisors accumulate can be redeemed for free roundtrip flights. Additionally, the top-performing advisor from the month will be highlighted on the Nui Hub platform.
AmaWaterways
AmaWaterways is bringing back its Sell 3, Sail Free offer, giving advisors the opportunity to earn a complimentary river cruise in Europe, Colombia or along the Mekong when they book three qualifying reservations.
Advisors who attend all four webinars in the line’s Webinar Wednesday series throughout May will be entered for a chance to win a seven-night European river cruise for two onboard AmaMagna.
AmaWaterways is also rewarding advisors with a $200 e-gift card for every new reservation made between May 1-31 on select “Hot Dates” sailings.
ASTA
The American Society of Travel Advisors (ASTA), along with official sponsor Sandals, will host a live celebration for travel advisors, partners and industry supporters on May 6 at 2 p.m. ET on ASTA’s Facebook page. The event will feature inspiring speakers and prize giveaways for attendees.
“Global Travel Advisor Day is a moment to celebrate the professionals who make travel better for their clients every day,” said Zane Kerby, president and CEO of ASTA. “Travel advisors are trusted advocates, expert planners and problem-solvers who help travelers make the most of one of life’s most precious resources: time.”
A toolkit featuring social media graphics to share is also available in honor of the day.
Atlantis Paradise Island
Throughout May, Atlantis Paradise Island Bahamas is celebrating travel advisors with a three-tiered program to earn more, earn faster and win bigger on new bookings at The Coral, The Royal, The Cove and The Reef. By making new bookings at these four hotels, advisors can receive 18% commission from May 1-31. For Atlantic Ambassadors, the bonus incentive offers double reward points on stays of two to six nights and triple reward points on stays of seven nights or longer.
The top revenue-earning advisor will win bigger with a prize worth more than $3,000 — including a three-night stay at The Royal for two, roundtrip transfers, daily breakfast, a $200 dinner credit and a Dolphin Cay experience.
Aurora Expeditions
Aurora Expeditions is offering a booking incentive for North American advisors tied to the launch of its newest small ship, Douglas Mawson. Through June 30, agents who make new bookings on select 2026 and 2027 Europe, Panama Canal and Costa Rica sailings in conjunction with the brand’s Companion Travels Free offer will automatically be entered to win a voyage onboard the new vessel. Advisors receive one entry per eligible booking, with no cap on total entries.
“Aurora Expeditions has long been known for small-ship exploration in the polar regions, and we are excited to bring that same spirit of discovery to Europe and Central America onboard our brand-new vessel, the Douglas Mawson,” said Beth Mercier, Aurora Expeditions vice president of sales for North America.
Avanti
Custom foreign independent travel specialist Avanti Destinations is celebrating travel advisors this month with four new offers.
“We built our business relying exclusively on travel advisors to sell custom-crafted independent travel,” said Gina Bang, Avanti’s chief sales and marketing officer. “We want advisors to know how much we appreciate their hard work.”
We want advisors to know how much we appreciate their hard work.
Advisors can earn gift cards for each booking made in May that departs before Dec. 15. The first two bookings of $5,000 or more made in May will reward advisors with a $25 gift card each, a $50 gift card for the third and fourth bookings and a $100 gift card each for the fifth booking and beyond. The brand is also offering two free Avanti Insider walking tours for each booking of $5,000 or more made this month.
For even more incentive, all advisors booking in May will be entered into a drawing for a two-night stay in Portland from Oct. 1-2 to attend Avanti’s 45th anniversary gala. Also of note: Every advisor who generates an InstaQuote proposal will be entered into a second drawing where, each week in May, 10 lucky advisors will be chosen to win a bottle of wine.
Azamara Cruises
Azamara Cruises is marking the month with a new partnership with Approach Guides, introducing co-branded “content experiences” — ready-to-use, visually engaging marketing assets that advisors can quickly customize and share with clients.
Running through May 31, the initiative pairs these new tools with a range of incentives, including the opportunity to earn up to $3,000 in gift cards for qualifying Veranda stateroom (or higher) bookings and a chance to win a stateroom onboard Azamara Quest for a one-night preview event on Dec. 17. Advisors can also participate in ongoing giveaways via Azamara’s Travel Partner Alliance Facebook community, with prizes awarded throughout the month; the first 100 registrants using Approach Guides will also receive a branded gift.
CIE Tours
CIE Tours is giving back to advisors by inviting them to experience its trips firsthand. Its Travel Advisor Appreciation Month giveaway grand prize gives advisors the chance to win a seven-day guided tour for two of their choice across CIE’s portfolio of destinations.
“Travel advisors are at the heart of what we do, and we're incredibly grateful for the care and expertise they bring to every client relationship,” said Stephen Cotter, managing director of CIE Tours. “This month is about giving our partners the chance to step into the traveler’s shoes and return with greater insight and confidence.”
Throughout the month, CIE Tours is also offering a 30% travel advisor discount on guided vacations to Ireland, Britain, Iceland, Italy and Spain for them and a companion. This gives advisors another opportunity to experience destinations firsthand and become better equipped to sell them with confidence.
Classic Vacations
Classic Vacations is recognizing travel advisors with its Classic Loves Travel Advisors sweepstakes, while extending rewards well beyond May. From May 1 through Nov. 30, advisors earn one entry for every new, deposited booking for a chance to win cash prizes of $500, $200 and $100, with winners announced in December.
The initiative is complemented by a Travel Advisor Appreciation webinar on May 13, as well as Classic’s ongoing destination anniversary sweepstakes, which celebrates milestones in Europe, Tahiti and Costa Rica with opportunities to win luxury travel prizes. Travel advisors can earn chances to win by booking eligible travel and participating in destination quiz drawings throughout the year.
Club Med
Club Med is taking a different approach to Travel Advisor Appreciation Month 2026 with a no-strings-attached giveaway, offering five U.S.-based advisors a chance to win four-day, three-night stays at select resorts — with no booking requirement or sales minimum. Running May 4-8, the initiative invites advisors to simply enter online for a chance to stay at properties including Quebec Charlevoix, Punta Cana, Miches Playa Esmeralda, Cancun and Turkoise in Turks & Caicos. Winners will be announced June 1.
This is simply our way of saying thank you for the work they do every day on behalf of their clients and our brand.
“Travel advisors are the backbone of this industry, and we wanted to recognize them with something genuinely meaningful, not just another incentive that felt transactional,” said Frank Corzo, vice president of sales strategy at Club Med. “This is simply our way of saying thank you for the work they do every day on behalf of their clients and our brand.”
Collette
Collette is commemorating Travel Advisor Appreciation Month with a series of events, giveaways and opportunities for community engagement. Throughout the month, Collette will host live advisor-focused events across North America to connect face-to-face with advisors and celebrate collaboration.
Through Collette’s Travel Advisor Network on Facebook, advisors will have the chance to enter multiple giveaways during May, with prizes catered to align with the winning advisor’s lifestyle and business needs. One extra premium prize will also be revealed each week.
Cunard
Cunard is toasting travel advisors with a chance to win a Grill Suite Sweepstakes, featuring a seven-night voyage onboard the Queen Victoria in a Princess Grill Suite for two from Feb. 21-28, 2027. The grand prize also includes a private virtual styling session with celebrity stylist Micaela Erlanger and $1,500 to spend on a new wardrobe for the voyage.
To enter, advisors must attend a qualifying sales webinar on May 19 or May 26, publish the Grill Suite promotional post by June 30 and submit at least one new Grill Suite booking between May 4 and June 30.
Fresh Tracks Canada
Fresh Tracks Canada is celebrating the travel advisor community this year by giving advisors a $100 gift card for themselves and a $100 gift card for their clients to use in destination for any new Canadian Train Vacation booking. To be eligible, advisors must register for Fresh Tracks Canada's Travel Advisor Resource Portal. For Northern Lights or Polar Bears bookings, advisors will receive a $50 gift card for themselves and another for their clients. Each booking also earns advisors one entry into a drawing for a spot on a Fresh Tracks Canada fam trip.
HX Expeditions
On Travel Advisor Appreciation Day, HX Expeditions launched a “Summer of Celebrations” campaign to mark 130 years of expedition cruising. The highlight of the milestone is the 130th Anniversary Offer — featuring either savings of up to 25% or complimentary suite upgrades. The promotion includes a range of voyages across HX’s global destination portfolio and is applicable to new bookings made between May 1 and Aug. 31.
Additionally, travel advisors will earn a $130 gift card for every new, fully deposited booking from May 1 to July 31. HX is also offering $1,000 per person in air credit on select round-trip flights for all Antarctica departures.
Nocturne Luxury Villas
Nocturne Luxury Villas is honoring National Travel Advisor Appreciation Month with an additional 3% commission on new reservations across its six brands for bookings made in May, which applies to travel from May 15 through October 31. Inclusive of bonuses, the offer brings earning potential of up to 13% commission for Exceptional Stays, Exclusive 30A, Grand Cayman Villas & Condos and Paradise Retreats, and up to 15% commission for Cabo Villas and Wimco St. Barth Properties.
Norwegian Cruise Line
This month, Norwegian Cruise Line (NCL) is proudly celebrating the 15th anniversary of its dedicated travel advisor program, Partners First, which coincides with Travel Advisor Appreciation Month. From May 1-31, NCL is launching a cruise vacation sweepstakes, giving away 15 seven-day cruises in a balcony stateroom for two. The winners will also have the chance to be featured in travel advisor appreciation initiatives throughout the year.
“Travel partners are the backbone of our industry, and their success is our success,” said John Chernesky, senior vice president and chief sales officer of Norwegian Cruise Line. “As we celebrate the 15th anniversary of Partners First, now more than ever we are committed to being the easiest cruise line to do business with, and we’re thrilled to celebrate this milestone with our travel partners.”
To enter, advisors must submit a testimonial sharing their experience with the brand and how NCL and Partners First have made selling cruises more rewarding; winning entries will be showcased on NCL’s social platforms.
Perillo Tours
To celebrate Travel Advisor Appreciation Month, Perillo Tours is offering a $100 Visa e-gift card for new bookings on any of its new products introduced in 2026. The promotion is valid for bookings made from May 1-31 for travel within the year, and there’s no limit to how many gift cards agents can earn.
Rental Escapes
Throughout Travel Advisor Appreciation Month, Rental Escapes is offering up to $5,000 in bonus commission and double reward points for all bookings, which can be redeemed for complimentary villa stays. The promotion will run on bookings made from April 27 to May 31 for stays through Dec. 31.
“At Rental Escapes, we recognize that every exceptional villa experience begins with one thing: the unmatched expertise of a travel advisor,” said Willie Fernandez, chief marketing and sales officer of Rental Escapes. “Our travel advisors pour their passion into crafting unforgettable experiences, and every May for the last six years, we give back with heartfelt recognition and real opportunities to grow their business and boost their earnings.”
Riviera Travel
This year, Riviera Travel is giving advisors the chance to win a VIP experience at the 2027 ASTA River Cruise Expo in Vienna, Austria. The grand prize includes a conference ticket, a deluxe balcony cabin and roundtrip airfare for the event, which will take place March 10-14, 2027. All month, every paid deposit on a 2026 or 2027 Riviera river cruise, yacht cruise or grand tour will earn advisors one entry into the drawing, while graduates of the Riviera Explorer training program receive double entries.
Advisors can also earn a $75 gift card for every new booking made between May 4–31. The advisor who books the most passengers will receive a $3,000 bonus prize. Participants must complete the Riviera Explorer program to qualify for awards.
To further incentivize bookings and maximize rewards throughout the month, Riviera Travel is giving travelers 50% off 2026 and 2027 departures, up to $1,500 in airfare and hotel credits and $250 per person off 2026 sailings.
Scenic Group
Scenic Group is recognizing Travel Advisor Appreciation Month with a new group booking campaign across Scenic Luxury Cruises & Tours and Emerald Cruises & Tours river sailings and select yacht departures. Available on new group agreements created May 1-31, the promotion includes $300 per person in group savings on eligible sailings of eight days or longer, combinable with existing fare offers.
The campaign also introduces expanded advisor incentives tied to group sales performance, including Travel Advisor Rates and complimentary cabins on select departures. Additional benefits include a minimum 15% commission structure, bonus commissions of up to $200 per person, tour conductor credits and no deposit requirements to hold group space.
Silversea
In honor of Travel Advisor Appreciation Month, Silversea is giving advisors a chance to win a pre-owned Hermes bag with its “Extraordinary Journeys Begin With You” campaign. As part of the initiative, every booking made in May serves as an entry into the brand’s annual sweepstakes, where in addition to the grand prize, second- and third-place winners will receive $500 and $250 gift cards, respectively.
Viking
For Travel Advisor Appreciation Month, Viking offers Viking Certified Experts an additional $100 per booking on their reloadable Viking Rewards Card for bookings made through May 31. Advisors can complete the Viking Travel Advisor Academy to sign up and qualify for Viking Rewards.
Windstar Cruises
Windstar Cruises is showing appreciation for advisors with an array of booking incentives and tools.
“Travel advisors are at the heart of everything we do,” said Janet Bava, chief commercial officer for Windstar. “Their knowledge, dedication and ability to match the right guest with the right itinerary are essential to our success.”
The featured giveaway will give advisors a chance to win a seven-day Dreams of Tahiti cruise for two to Tahiti, including roundtrip airfare from Los Angeles. Every client booking for a 2026 cruise from May 1-31 will qualify the agent for one entry toward the grand prize, plus a $100 bonus commission per stateroom booked in addition to standard commission.
Windstar is also making it easier than ever for advisors to close sales and deliver a seamless experience to clients. Bookings made during Travel Advisor Appreciation Month will qualify clients for Windstar’s second-quarter promotional offer, including the Complimentary All-Inclusive Package, which gives guests unlimited Wi-Fi, gratuities and select beer, cocktails and wine by the glass.