Chair Allan Leighton says lower prices and an improved online service are attracting more shoppers

Asda has heralded its first trading growth in more than two years as the supermarket’s boss said it was attracting more shoppers with lower prices and an improved online service.

Allan Leighton, the executive chair of the UK’s third-largest grocer, said a 0.2% rise in sales at established stores, excluding fuel, in the seven weeks to 18 August was “a huge milestone” that was “psychologically important for the business”. In the preceding three months, sales had fallen 2.3%.